| Original language | German (Austria) |
|---|---|
| Title of host publication | Innovationen in Marketing und Handel |
| Editors | Schnedlitz, Peter, Buber, Renate, Reutterer, Thomas, Schuh, Arnold, Teller, Chrsitoph |
| Place of Publication | Wien |
| Publisher | Linde Verlag |
| Pages | 47 - 92 |
| Publication status | Published - 1 Sept 2006 |
Austrian Classification of Fields of Science and Technology (ÖFOS)
- 502019 Marketing
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