| Original language | German (Austria) |
|---|---|
| Title of host publication | Wegbereiter |
| Editors | Ranga Yogeshwa |
| Place of Publication | München |
| Publisher | REDLINE Wirtschaft |
| Pages | 17 - 39 |
| Publication status | Published - 2016 |
Austrian Classification of Fields of Science and Technology (ÖFOS)
- 502052 Business administration
- 502019 Marketing
- 502014 Innovation research