Der Wert der Marke. Handbuch Marketing Praxis 10/1997

Publication: Chapter in book/Conference proceedingChapter in edited volume

Original languageGerman (Austria)
Title of host publicationSchmengler, H., Fleischer, J.: Marketing-Praxis, Jahrbuch 1998, Fachverlag Handelsblatt 1997
Publication statusPublished - 1997

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