| Original language | German (Austria) |
|---|---|
| Title of host publication | Schmengler, H., Fleischer, J.: Marketing-Praxis, Jahrbuch 1998, Fachverlag Handelsblatt 1997 |
| Publication status | Published - 1997 |
Der Wert der Marke. Handbuch Marketing Praxis 10/1997
Publication: Chapter in book/Conference proceeding › Chapter in edited volume