Original language | English |
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Title of host publication | GOR2010, 12th General Online Research Conference |
Editors | Welker, Martin, Geißler, Holger, Kaczmirek, Lars, Wenzel |
Place of Publication | Pforzheim |
Pages | 76 - 77 |
Publication status | Published - 1 Jun 2010 |
Deriving Customers' Product Perception Spaces from Forum Postings
Wolfgang Ziniel, Karl Ledermüller
Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings