Deriving Customers' Product Perception Spaces from Forum Postings

Wolfgang Ziniel, Karl Ledermüller

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationGOR2010, 12th General Online Research Conference
Editors Welker, Martin, Geißler, Holger, Kaczmirek, Lars, Wenzel
Place of PublicationPforzheim
Pages76 - 77
Publication statusPublished - 1 Jun 2010

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