Designing a Corporate Innovation Strategy: The Cube Solution

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

Original language	English
Title of host publication	The Routledge Companion to Strategic Marketing
Editors	Schlegelmilch B.B. and Winer R.S.
Place of Publication	New York
Publisher	Routledge
Pages	275 - 292
Publication status	Published - 2021

Cite this

@inbook{03f524d0440b4105a7e3788134446c6d,

title = "Designing a Corporate Innovation Strategy: The Cube Solution",

author = "Christiane Prange and Schlegelmilch, \{Bodo B.\}",

year = "2021",

language = "English",

pages = "275 -- 292",

editor = "\{Schlegelmilch B.B. and Winer R.S.\}",

booktitle = "The Routledge Companion to Strategic Marketing",

publisher = "Routledge",

address = "United States",

}