Designing the Virtual Classroom: Towards an Effectiveness Model in International Marketing Teaching

Parissa Haghirian, Bernd Simon

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings of the AMA Summer Marketing Educators, San Diego, August 2002
Publication status	Published - 2002

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TY - GEN

T1 - Designing the Virtual Classroom: Towards an Effectiveness Model in International Marketing Teaching

AU - Haghirian, Parissa

AU - Simon, Bernd

PY - 2002

Y1 - 2002

UR - http://www.wu-wien.ac.at/usr/wi/bsimon/publikationen/EffectivenessModel.pdf

M3 - Contribution to conference proceedings

BT - Proceedings of the AMA Summer Marketing Educators, San Diego, August 2002

ER -