Destination Image Measurement: Which technique is best for positioning studies? The case of Thailand and Wellness travel

Andreas Zins, Kamontorn Prompitak

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationApacCHRIE Conference 2010 Proceedings on CD-ROM
Editors ApacCHRIE
Place of PublicationPhuket
PagesCD
Publication statusPublished - 2010

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502040 Tourism research
  • 502019 Marketing
  • 502020 Market research

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