| Original language | English |
|---|---|
| Pages (from-to) | 22 - 28 |
| Journal | Innovative Marketing |
| Volume | 7 |
| Issue number | 4 |
| Publication status | Published - 2011 |
Determinants of Electronic Branding: An Exploratory Study
Horst Treiblmaier
Publication: Scientific journal › Journal article › peer-review