Determinants of the Environmental Image of an Industrial Service: An Empirical Analysis of Consumer Perceptions

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationDevelopments in Marketing Science, Vol. XVI. Proceedings of the Annual Conference of the Academy of Marketing Science, Miami Beach, Florida, May 26-29, 1993, 393-400 1993
Publication statusPublished - 1993

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