Determining the Frame of Reference of a Scale Measuring the Attitude towards Advertising

Thomas Salzberger

Determining the Frame of Reference of a Scale Measuring the Attitude towards Advertising

Thomas Salzberger

Institute for Statistics and Mathematics

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	2nd International Conference on Measurement in Health, Education, Psychology and Marketing: Developments with Rasch and Unfolding Models, January 2004, School of Education, Murdoch University, Western Australia 2004
Publication status	Published - 2004

Cite this

@inproceedings{7c998a3563734b8eb20aab6a96626583,

title = "Determining the Frame of Reference of a Scale Measuring the Attitude towards Advertising",

author = "Thomas Salzberger",

year = "2004",

language = "English",

booktitle = "2nd International Conference on Measurement in Health, Education, Psychology and Marketing: Developments with Rasch and Unfolding Models, January 2004, School of Education, Murdoch University, Western Australia 2004",

}

Determining the Frame of Reference of a Scale Measuring the Attitude towards Advertising. / Salzberger, Thomas.
2nd International Conference on Measurement in Health, Education, Psychology and Marketing: Developments with Rasch and Unfolding Models, January 2004, School of Education, Murdoch University, Western Australia 2004. 2004.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

TY - GEN

T1 - Determining the Frame of Reference of a Scale Measuring the Attitude towards Advertising

AU - Salzberger, Thomas

PY - 2004

Y1 - 2004

M3 - Contribution to conference proceedings

BT - 2nd International Conference on Measurement in Health, Education, Psychology and Marketing: Developments with Rasch and Unfolding Models, January 2004, School of Education, Murdoch University, Western Australia 2004

ER -