Developing and Managing Channel Relationship in the Grocery Industry: The Case of Efficient Consumper Response

Herbert Kotzab, Maria Madlberger

    Publication: Chapter in book/Conference proceedingContribution to conference proceedings

    Original languageEnglish
    Title of host publicationIV Forum International sobre Las Ciencias, las Técnicas y el Arte Aplicadas al Marketing, Best Papers Proceedings, 28.-30. November 2001, in Madrid, B.G. Teubner 2001
    Publication statusPublished - 2001

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