Original language | English |
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Title of host publication | IV Forum International sobre Las Ciencias, las Técnicas y el Arte Aplicadas al Marketing, Best Papers Proceedings, 28.-30. November 2001, in Madrid, B.G. Teubner 2001 |
Publication status | Published - 2001 |
Developing and Managing Channel Relationship in the Grocery Industry: The Case of Efficient Consumper Response
Herbert Kotzab, Maria Madlberger
Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings