Dialect goes business: subtextual dialect use as part of a new naming strategy in Italy

Publication: Chapter in book/Conference proceedingChapter in edited volume

Original languageEnglish
Title of host publicationNaming, Identity and Tourism
Editors Luisa Caiazzo, Richard Coates, Maoz Azaryahu
Place of PublicationCambridge
PublisherCambridge Scholars Publishing
Pages113 - 134
ISBN (Print)978-1527542860
Publication statusPublished - 2020

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502019 Marketing
  • 602004 General linguistics
  • 602032 Dialectology
  • 602042 Romance studies
  • 602048 Sociolinguistics

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