@article{04b97e4367724c80b46e20b8ac4e9d97,
title = "Die Identifizierung von Lead Usern {\"u}ber soziale Netzwerke: Eine empirische Untersuchung unter jungen Konsumenten",
author = "Jan Kratzer and Christopher Lettl",
year = "2011",
month = aug,
day = "1",
language = "Deutsch ({\"O}sterreich)",
pages = "83 -- 110",
journal = "Journal of Business Economics (JBE) (fr{\"u}her: Zeitschrift f{\"u}r Betriebswirtschaft ZfB)",
issn = "0044-2372",
publisher = "Springer Science and Business Media Deutschland GmbH",
number = "5",
}