Abstract
The Internet is an important source of information for travellers. While the information search
process is well understood the evaluation of sources based on the search goal still merits
investigation. Users for instance may be very satisfied with certain websites when just
browsing for fun. However, for users searching for precise factual information the outcome
may not be satisfying. Thus, this paper investigates the satisfaction with a web site with the
search task (exploratory vs. goal directed) as a moderator. The results indicate that for goal
directed search usefulness and content quality are the strongest drivers of satisfaction.
process is well understood the evaluation of sources based on the search goal still merits
investigation. Users for instance may be very satisfied with certain websites when just
browsing for fun. However, for users searching for precise factual information the outcome
may not be satisfying. Thus, this paper investigates the satisfaction with a web site with the
search task (exploratory vs. goal directed) as a moderator. The results indicate that for goal
directed search usefulness and content quality are the strongest drivers of satisfaction.
| Original language | English |
|---|---|
| Title of host publication | Marketing and the Core Disciplines: rediscovering references? |
| Editors | 38th European Marketing Academy Conference (38th EMAC) |
| Place of Publication | Audencia Nantes - France |
| Pages | CD |
| Publication status | Published - 1 Jun 2009 |