Diffidence about the Use of Technology-Related Products: Development of a Technophobia Scale

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings of the 28th EMAC Conference, International Marketing and Strategy Track, Berlin, Germany 1999
Publication status	Published - 1999

Cite this

@inproceedings{2f7e5b72345d495fbd36bbd34ab0f394,

title = "Diffidence about the Use of Technology-Related Products: Development of a Technophobia Scale",

author = "Rudolf Sinkovics and Barbara St{\"o}ttinger and Schlegelmilch, \{Bodo B.\}",

year = "1999",

language = "English",

booktitle = "Proceedings of the 28th EMAC Conference, International Marketing and Strategy Track, Berlin, Germany 1999",

}