@inbook{b17295bf25b345a9950a83dcd007fa62,
title = "Digital Corporate Communication and Gamification",
keywords = "community building, strategic communication, procedural rhetoric, corporate storytelling, organization-stakeholder relationships, gamification",
author = "Jens Seiffert-Brockmann and Ariadne Neureiter",
year = "2023",
month = may,
day = "9",
doi = "10.4337/9781802201963.00030",
language = "English",
isbn = "9781802201956",
pages = "266--280",
editor = "Vilma Luoma-aho and Mark Badham",
booktitle = "Handbook on Digital Corporate Communication",
publisher = "Edward Elgar Publishing",
}