Digital Natives im stationären Buchhandel: Das Potential von digitalen Zusatzleistungen

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Publication: Scientific journal › Journal article › Research › peer-review

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@article{968cb123d5ec4902a4ab9a89f8ff5073,

title = "Digital Natives im station{\"a}ren Buchhandel: Das Potential von digitalen Zusatzleistungen",

author = "Cordula Cerha and Fabian Nindl and Gustav Soucek",

year = "2023",

language = "Deutsch",

volume = "2023",

pages = "28--36",

journal = "Marketing Review St. Gallen",

issn = "1865-6544",

publisher = "Springer",

number = "3",

}