Dimensions and Determinatns of Retaliatory Behavior to New Product Entry

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings of AMA Winter Marketing Educator´s Conference, St. Petersburg Beach, Florida (USA) 1997
Publication status	Published - 1997

Qualitative research in marketing and management
Buber, R. (PI - Project head)
1/09/01 → 30/10/02
Project: Research funding

Projects