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Do consumer choices make us narcissists? The role of self-referencing and self-affirmation

  • Michail Kokkoris
  • , Constantine Sedikides
  • , Ulrich Kühnen

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationNA - Advances in Consumer Research 44
Editors Page Moreau and Stefano Puntoni
Place of PublicationDuluth, MN
PublisherAssociation for Consumer Research
Pages744
Publication statusPublished - 2016

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