Do Pop-Ups Pay Off? Economic effects of attention-consuming advertising

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Workshop on Information Systems and Economics (WISE 2008), Dezember 2008
Editors	WISE
Place of Publication	Paris
Publication status	Published - 1 Dec 2008

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@inproceedings{7861fe696d2d4f7d823fda1488f0b46d,

title = "Do Pop-Ups Pay Off? Economic effects of attention-consuming advertising",

author = "Sarah Spiekermann-Hoff and A. Acquisti",

year = "2008",

month = dec,

day = "1",

language = "English",

editor = "WISE",

booktitle = "Workshop on Information Systems and Economics (WISE 2008), Dezember 2008",

}