Do Retailers Adapt to the Needs of Older Food Shoppers? - A Cross-Cultural Multiple-Case Study Design

Robert Zniva, Eva Lienbacher, Peter Schnedlitz

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	AMA Summer Educators' Conference 2014: Leveraging New Technologies to Create Value for Customers & Firms
Editors	Rebecca Hamilton und Alberto Sa Vinhas
Place of Publication	San Francisco
Publisher	American Marketing Association
Pages	M-20 - M-21
Publication status	Published - 1 Aug 2014

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Zniva, Robert ; Lienbacher, Eva ; Schnedlitz, Peter. / Do Retailers Adapt to the Needs of Older Food Shoppers? - A Cross-Cultural Multiple-Case Study Design. AMA Summer Educators' Conference 2014: Leveraging New Technologies to Create Value for Customers & Firms. editor / Rebecca Hamilton und Alberto Sa Vinhas. San Francisco : American Marketing Association, 2014. pp. M-20 - M-21

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Do Retailers Adapt to the Needs of Older Food Shoppers? - A Cross-Cultural Multiple-Case Study Design. / Zniva, Robert; Lienbacher, Eva; Schnedlitz, Peter.
AMA Summer Educators' Conference 2014: Leveraging New Technologies to Create Value for Customers & Firms. ed. / Rebecca Hamilton und Alberto Sa Vinhas. San Francisco: American Marketing Association, 2014. p. M-20 - M-21.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

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