@inproceedings{d4b9b231a2a74aee83ef6c26965aeb1a,
title = "Do Retailers Adapt to the Needs of Older Food Shoppers? - A Cross-Cultural Multiple-Case Study Design",
author = "Robert Zniva and Eva Lienbacher and Peter Schnedlitz",
year = "2014",
month = aug,
day = "1",
language = "English",
pages = "M--20 -- M--21",
editor = "\{Rebecca Hamilton und Alberto Sa Vinhas\}",
booktitle = "AMA Summer Educators' Conference 2014: Leveraging New Technologies to Create Value for Customers \& Firms",
publisher = "American Marketing Association",
address = "United States",
}