Does Amazon Scare Off Customers? The Effect of Negative Spotlight Reviews on Purchase Intention

Olga Bergmeier, Michael Scholz, Verena Dorner

Publication: Chapter in book/Conference proceedingChapter in edited volume

Original languageEnglish
Title of host publicationProceedings of the 11th International Conference on Wirtschaftsinformatik (WI 2013)
Subtitle of host publicationFeb 27 - Mar 01, 2013, University Leipzig, Germany
EditorsRainer Alt , Bogdan Franczyk
Place of PublicationLeipzig
PublisherAssociation for Information Systems
ISBN (Print)978-3-00-041359-9
Publication statusPublished - 2013

Publication series

SeriesProceedings of the Internationale Tagung Wirtschaftsinformatik (WI)

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