Does It Pay to Increase Public Messages in Nano-Influencer Campaigns? Investigating the Optimal Public Message Share for Sales and Return-On-Investment

Ulrike Phieler, Florian Dost

Publication: Contribution to conferenceConference paper

Original languageEnglish
Publication statusPublished - 2023
Event2023 INFORMS Marketing Science Conference - InterContinental Miami, Miami, Florida, United States
Duration: 7 Jun 202310 Jun 2023

Conference

Conference2023 INFORMS Marketing Science Conference
Abbreviated titleISMS 2023
Country/TerritoryUnited States
CityMiami, Florida
Period7/06/2310/06/23

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502019 Marketing

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