Double Heterogeneity in Brand Consciousness

Andreas Strebinger, Thomas Otter

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Environment and Wellbeing, Conference Proceedings of the XXVI Colloquium on Research in Economic Psychology, Bath (UK), 290-293 2001
Publication status	Published - 2001

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Brand equity
Schweiger, G., Otter, T. & Strebinger, A.
1/07/95 → 31/10/99
Project: Research funding