| Original language | English |
|---|---|
| Pages (from-to) | 1043 - 1063 |
| Journal | Journal of Marketing Management |
| Volume | 28 |
| Issue number | 9-10 |
| Publication status | Published - 1 Feb 2012 |
Austrian Classification of Fields of Science and Technology (ÖFOS)
- 502019 Marketing
- 502
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