| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 41st European Marketing Academy |
| Editors | EMAC |
| Place of Publication | Portugal |
| Publication status | Published - 2012 |
Drivers of Export Segmentation Effectiveness
A. Ring, Adamantios Diamantopoulos, Bodo B. Schlegelmilch
Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings