Drivers of Export Segmentation Effectiveness and Their Impact on Export Performance.

Publication: Scientific journal › Journal article › peer-review

Original language	English
Pages (from-to)	39 - 61
Journal	Journal of International Marketing
Volume	22
Issue number	1
DOIs	https://doi.org/10.1509/jim.13.0075
Publication status	Published - 2014

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@article{0c735a10339d4213a8697ce11478732c,

title = "Drivers of Export Segmentation Effectiveness and Their Impact on Export Performance.",

author = "Adamantios Diamantopoulos and Amata Ring and Schlegelmilch, \{Bodo B.\} and Eva Doberer",

year = "2014",

doi = "10.1509/jim.13.0075",

language = "English",

volume = "22",

pages = "39 -- 61",

journal = "Journal of International Marketing",

issn = "1069-031X",

publisher = "SAGE Publications Ltd",

number = "1",

}

TY - JOUR

T1 - Drivers of Export Segmentation Effectiveness and Their Impact on Export Performance.

AU - Diamantopoulos, Adamantios

AU - Ring, Amata

AU - Schlegelmilch, Bodo B.

AU - Doberer, Eva

PY - 2014

Y1 - 2014

U2 - 10.1509/jim.13.0075

DO - 10.1509/jim.13.0075

M3 - Journal article

SN - 1069-031X

VL - 22

SP - 39

EP - 61

JO - Journal of International Marketing

JF - Journal of International Marketing

IS - 1

ER -