Abstract
Merchandise managers have long dreamt of automated
dynamic systems to help them make well-informed pricing
decisions. However, such systems have proved as elusive as
the Holy Grail until now, that is. The story of an Austrian
DIY retailer shows often undetected opportunities to
use valuable information, hidden in retailers data warehouses,
on consumer reactions to previous price changes
in order to make automatic pricing and promotion decisions.
dynamic systems to help them make well-informed pricing
decisions. However, such systems have proved as elusive as
the Holy Grail until now, that is. The story of an Austrian
DIY retailer shows often undetected opportunities to
use valuable information, hidden in retailers data warehouses,
on consumer reactions to previous price changes
in order to make automatic pricing and promotion decisions.
| Original language | English |
|---|---|
| Pages (from-to) | 46 - 53 |
| Journal | GFK Marketing Intelligence Review |
| Volume | 1 |
| Issue number | 1 |
| Publication status | Published - 1 Jul 2009 |