Dynamic Pricing Support Systems for DIY Retailers – A Case Study from Austria

Publication: Scientific journalJournal articlepeer-review


Merchandise managers have long dreamt of automated
dynamic systems to help them make well-informed pricing
decisions. However, such systems have proved as elusive as
the Holy Grail – until now, that is. The story of an Austrian
DIY retailer shows often undetected opportunities to
use valuable information, hidden in retailers’ data warehouses,
on consumer reactions to previous price changes
in order to make automatic pricing and promotion decisions.
Original languageEnglish
Pages (from-to)46 - 53
JournalGFK Marketing Intelligence Review
Issue number1
Publication statusPublished - 1 Jul 2009

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