E-Adequate Branding: Building Offline and Online Brand Structure within a Polygon of Interdependent Forces

Andreas Strebinger, Horst Treiblmaier

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

Original language	English
Title of host publication	Online Branding-Concepts & Applications
Editors	Magnus School of Business
Place of Publication	India
Publisher	ICFAI University Press
Pages	1 - 13
Publication status	Published - 2006

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@inbook{bb19f46059a54f55b0caaf497e1901ac,

title = "E-Adequate Branding: Building Offline and Online Brand Structure within a Polygon of Interdependent Forces",

author = "Andreas Strebinger and Horst Treiblmaier",

year = "2006",

language = "English",

pages = "1 -- 13",

editor = "{Magnus School of Business}",

booktitle = "Online Branding-Concepts & Applications",

publisher = "ICFAI University Press",

}