E-Adequate Branding: Building Offline and Online Brand Structure within a Polygon of Interdependent Forces

Andreas Strebinger, Horst Treiblmaier

Publication: Chapter in book/Conference proceedingChapter in edited volume

Original languageEnglish
Title of host publicationOnline Branding-Concepts & Applications
Editors Magnus School of Business
Place of PublicationIndia
PublisherICFAI University Press
Pages1 - 13
Publication statusPublished - 2006

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