E-Adequate Branding: Building Offline and Online Brand Structure within a Polygon of Interdependent Forces

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

Original language	English
Title of host publication	Online Branding-Concepts & Applications
Editors	Magnus School of Business
Place of Publication	India
Publisher	ICFAI University Press
Pages	1 - 13
Publication status	Published - 2006

Cite this

@inbook{bb19f46059a54f55b0caaf497e1901ac,

title = "E-Adequate Branding: Building Offline and Online Brand Structure within a Polygon of Interdependent Forces",

author = "Andreas Strebinger and Horst Treiblmaier",

year = "2006",

language = "English",

pages = "1 -- 13",

editor = "\{Magnus School of Business\}",

booktitle = "Online Branding-Concepts \& Applications",

publisher = "ICFAI University Press",

address = "India",

}