E-Branding and Beyond: Identifying the Main Potentials and Drivers of Electronic Brands: An Empirical Study

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	German (Austria)
Title of host publication	Proceedings of the 4th International Working with e-Business Conference (We-B-2003)
Editors	We-B
Place of Publication	Perth, Australia
Publication status	Published - 1 Dec 2003

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@inproceedings{e7a5c6ead56d4227964d0800f2669e4c,

title = "E-Branding and Beyond: Identifying the Main Potentials and Drivers of Electronic Brands: An Empirical Study",

author = "Horst Treiblmaier and Roman Brandtweiner",

year = "2003",

month = dec,

day = "1",

language = "Deutsch ({\"O}sterreich)",

editor = "We-B",

booktitle = "Proceedings of the 4th International Working with e-Business Conference (We-B-2003)",

}