E-Branding and Beyond: Identifying the Main Potentials and Drivers of Electronic Brands: An Empirical Study

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	German (Austria)
Title of host publication	Proceedings of the 4th International Working with e-Business Conference (We-B-2003)
Editors	We-B
Place of Publication	Perth, Australia
Publication status	Published - 1 Dec 2003

Cite this

@inproceedings{e7a5c6ead56d4227964d0800f2669e4c,

title = "E-Branding and Beyond: Identifying the Main Potentials and Drivers of Electronic Brands: An Empirical Study",

author = "Horst Treiblmaier and Roman Brandtweiner",

year = "2003",

month = dec,

day = "1",

language = "Deutsch ({\"O}sterreich)",

editor = "We-B",

booktitle = "Proceedings of the 4th International Working with e-Business Conference (We-B-2003)",

}

TY - GEN

T1 - E-Branding and Beyond: Identifying the Main Potentials and Drivers of Electronic Brands: An Empirical Study

AU - Treiblmaier, Horst

AU - Brandtweiner, Roman

PY - 2003/12/1

Y1 - 2003/12/1

M3 - Contribution to conference proceedings

BT - Proceedings of the 4th International Working with e-Business Conference (We-B-2003)

A2 - We-B, null

CY - Perth, Australia

ER -