| Original language | English |
|---|---|
| Title of host publication | Americas Conference on Information Systems (AMCIS), August 4-5, Tampa, Florida, USA 2003 |
| Publication status | Published - 2003 |
E-Branding Strategies of Non-Profit Organizations
Horst Treiblmaier, Arne Floh, Irene Pollach
Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings