E-Business Adoption in Marketing and its Relationship with Factors in SWOT Analysis: an Empirical Investigation of Small Software Businesses

Edward Bernroider

E-Business Adoption in Marketing and its Relationship with Factors in SWOT Analysis: an Empirical Investigation of Small Software Businesses

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings of the Fourth International Conference on Electronic Business (ICEB 2004), 284-289 2004
Publication status	Published - 2004

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@inproceedings{24d184bb673543d4b4823cbb013b61c4,

title = "E-Business Adoption in Marketing and its Relationship with Factors in SWOT Analysis: an Empirical Investigation of Small Software Businesses",

author = "Edward Bernroider",

year = "2004",

language = "English",

booktitle = "Proceedings of the Fourth International Conference on Electronic Business (ICEB 2004), 284-289 2004",

}