E-Commerce and Integration Efforts in Brand Architecture and IT Structure: Evidence from Austria

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	AMA Summer Marketing Educators' Conference
Editors	AMA
Place of Publication	Chicago
Pages	38 - 39
Publication status	Published - 1 Dec 2006

Cite this

@inproceedings{af4dcf80021747fabe0b442151ee2f8f,

title = "E-Commerce and Integration Efforts in Brand Architecture and IT Structure: Evidence from Austria",

author = "Andreas Strebinger and Horst Treiblmaier",

year = "2006",

month = dec,

day = "1",

language = "English",

pages = "38 -- 39",

editor = "AMA",

booktitle = "AMA Summer Marketing Educators' Conference",

}