E-Mail Customer Service in the Airline Industry - A Mystery Study

Ulrike Bauernfeind; Astrid Dickinger

E-Mail Customer Service in the Airline Industry - A Mystery Study

Ulrike Bauernfeind, Astrid Dickinger

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Sustainable marketing leadership
Subtitle of host publication	a synthesis of polymorphous axioms, strategies and tactics ; 23-26 May 2006, Athens University of Economics and Business, Greece ; conference proceedings
Editors	Avlonitis, G. J., Papavassiliou, N., Papstathopoulou, P.
Place of Publication	Athens, Greece
Publisher	EMAC
Pages	CD - Proc
ISBN (Print)	9608919908
Publication status	Published - 1 Oct 2006

Publication series

Series	Proceedings of the European Marketing Academy Conference (EMAC)
ISSN	2709-1589

Bibliographical note

Proceedings of the 35th European Marketing Academy Conference (EMAC)

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Cite this

Bauernfeind, U., & Dickinger, A. (2006). E-Mail Customer Service in the Airline Industry - A Mystery Study. In Avlonitis, G. J., Papavassiliou, N., Papstathopoulou, P. (Ed.), Sustainable marketing leadership: a synthesis of polymorphous axioms, strategies and tactics ; 23-26 May 2006, Athens University of Economics and Business, Greece ; conference proceedings (pp. CD - Proc). EMAC.

Bauernfeind, Ulrike ; Dickinger, Astrid. / E-Mail Customer Service in the Airline Industry - A Mystery Study. Sustainable marketing leadership: a synthesis of polymorphous axioms, strategies and tactics ; 23-26 May 2006, Athens University of Economics and Business, Greece ; conference proceedings. editor / Avlonitis, G. J., Papavassiliou, N., Papstathopoulou, P. Athens, Greece : EMAC, 2006. pp. CD - Proc (Proceedings of the European Marketing Academy Conference (EMAC)).

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Bauernfeind, U & Dickinger, A 2006, E-Mail Customer Service in the Airline Industry - A Mystery Study. in Avlonitis, G. J., Papavassiliou, N., Papstathopoulou, P. (ed.), Sustainable marketing leadership: a synthesis of polymorphous axioms, strategies and tactics ; 23-26 May 2006, Athens University of Economics and Business, Greece ; conference proceedings. EMAC, Athens, Greece, Proceedings of the European Marketing Academy Conference (EMAC), pp. CD - Proc.

E-Mail Customer Service in the Airline Industry - A Mystery Study. / Bauernfeind, Ulrike; Dickinger, Astrid.
Sustainable marketing leadership: a synthesis of polymorphous axioms, strategies and tactics ; 23-26 May 2006, Athens University of Economics and Business, Greece ; conference proceedings. ed. / Avlonitis, G. J., Papavassiliou, N., Papstathopoulou, P. Athens, Greece: EMAC, 2006. p. CD - Proc (Proceedings of the European Marketing Academy Conference (EMAC)).

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

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Bauernfeind U, Dickinger A. E-Mail Customer Service in the Airline Industry - A Mystery Study. In Avlonitis, G. J., Papavassiliou, N., Papstathopoulou, P., editor, Sustainable marketing leadership: a synthesis of polymorphous axioms, strategies and tactics ; 23-26 May 2006, Athens University of Economics and Business, Greece ; conference proceedings. Athens, Greece: EMAC. 2006. p. CD - Proc. (Proceedings of the European Marketing Academy Conference (EMAC)).