| Original language | German (Austria) |
|---|---|
| Pages (from-to) | 43 - 44 |
| Journal | transfer - Zeitschrift für Kommunikation und Markenmanagement |
| Volume | 50 |
| Issue number | 3 |
| Publication status | Published - 1 Feb 2005 |
einBLICK. Hypothesen und Tests
Florian Keusch
Publication: Scientific journal › Journal article › Research