| Original language | German (Austria) |
|---|---|
| Pages (from-to) | 8 - 13 |
| Journal | transfer - Zeitschrift für Kommunikation und Markenmanagement |
| Issue number | 3 |
| Publication status | Published - 2014 |
Austrian Classification of Fields of Science and Technology (ÖFOS)
- 502019 Marketing
- 502020 Market research
- 509018 Knowledge management