Einfluss des Herkunftslandes - Country-of-Origin-Effekt (MAFO-Splitter)

Wolfgang Mayerhofer

Publication: Scientific journal › Journal article › peer-review

Original language	German (Austria)
Pages (from-to)	40 - 42
Journal	transfer - Zeitschrift für Kommunikation und Markenmanagement
Issue number	3
Publication status	Published - 2004

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@article{90c7c44d3213429fa6a74c917d029bf8,

title = "Einfluss des Herkunftslandes - Country-of-Origin-Effekt (MAFO-Splitter)",

author = "Wolfgang Mayerhofer",

year = "2004",

language = "Deutsch ({\"O}sterreich)",

pages = "40 -- 42",

journal = "transfer - Zeitschrift f{\"u}r Kommunikation und Markenmanagement",

issn = "1436-789X",

number = "3",

}