| Original language | German (Austria) |
|---|---|
| Place of Publication | Wien |
| Publisher | Facultas Verlags- und Buchhandels AG |
| Number of pages | 280 |
| Edition | 1. |
| ISBN (Print) | 978-3-7089-0356-9 |
| Publication status | Published - 1 Dec 2008 |
Publication series
| Series | Empirische Marketingforschung |
|---|---|
| Volume | 20 |
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