Einstellungen von Kunden und Beratern beim Versicherungsvertrieb über Banken: Ergebnisse modellgestützter empirischer Erhebungen bei Genossenschaftsbanken im süddeutschen Raum und Versuch einer Re-Konstruktion von Einstellungen zu Beratereigenschaften, Beraterverhalten, Beratungsqualitätsowie Mitarbeiter- und Kundenzufriedenheit

Translated title of the contribution: Attitudes of Customers and Customer Consultants in the Distribution of Insurance by Banks: Findings of Model-Assisted Empirical Surveys in Cooperative Banks in South Germany and Attempt of Re-Construction of Attitudes towards Consultants’ Characteris-tics, Their Behaviour and Consulting Quality as well as of Employees’ and Customers’ Satisfaction

Alexander Kumschier, Erwin Eszler

Publication: Book/Editorship/ReportResearch report, expert opinion

Translated title of the contributionAttitudes of Customers and Customer Consultants in the Distribution of Insurance by Banks: Findings of Model-Assisted Empirical Surveys in Cooperative Banks in South Germany and Attempt of Re-Construction of Attitudes towards Consultants’ Characteris-tics, Their Behaviour and Consulting Quality as well as of Employees’ and Customers’ Satisfaction
Original languageGerman
Place of PublicationWien
Number of pages21
Publication statusPublished - 2012

Publication series

SeriesWiener Beiträge zur betriebswirtschaftlichen Versicherungswissenschaft (WrBtrgBwVersWiss)
Number3
SeriesArbeitspapiere zum Tätigkeitsfeld Risikomanagement und Versicherungswirtschaft
Number20

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502019 Marketing
  • 502004 Banking management
  • 502052 Business administration
  • 502026 Human resource management

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