Original language | German (Austria) |
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Title of host publication | Handbuch Dienstleistungsmanagement |
Editors | Prof. Dr. Hans Corsten; Prof. Dr. Stefan Roth |
Publisher | Vahlen |
Pages | 423 - 444 |
ISBN (Print) | 978-3-8006-5242-6 |
Publication status | Published - 2016 |
Austrian Classification of Fields of Science and Technology (ÖFOS)
- 102015 Information systems
- 502019 Marketing