Embracing the foreign: Cultural attractiveness and international strategy

Chengguang Li, Felix Brodbeck, Oded Shenkar, Leonard Ponzi, Jan Hendrik Fisch

Publication: Scientific journalJournal articlepeer-review

Original languageEnglish
Pages (from-to)950 - 971
JournalStrategic Management Journal
Issue number4
Publication statusPublished - 2017

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502052 Business administration
  • 502003 Foreign trade
  • 502014 Innovation research

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