Emotion Is not What You Think It Is: Startle Reflex Modulation (SRM) as a Measure of Affective Processing in NeuroIS

Peter Walla, Monika Koller

Publication: Chapter in book/Conference proceedingChapter in edited volume

Original languageEnglish
Title of host publicationInformation Systems and Neuroscience
Editors Fred D. Davis, Rene Riedl, Jan vom Brocke, Pierre-Majorique Leger, Adriane B. Randolph
Place of PublicationGmunden
PublisherSpringer International Publishing Switzerland
Pages181 - 186
ISBN (Print)978-3-319-18701-3
Publication statusPublished - 2015

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502019 Marketing
  • 502052 Business administration
  • 502020 Market research

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