Empirical Generalizations in Search Engine Advertising

Nadia Abou Nabout, Markus Lillienthal, Bernd Skiera

Publication: Scientific journalJournal articlepeer-review

Original languageEnglish
Pages (from-to)206 - 216
JournalJournal of Retailing
Volume90
Issue number2
DOIs
Publication statusPublished - 2014

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