Employer Branding in der österreichischen Versicherungswirtschaft: Faktoren für die Bildung von Arbeitgebermarken - eine empirische Analyse ausgewählter Aktivitäten (Teil 1)

Translated title of the contribution: Employer Branding in the Austrian Insurance Industry: Factors for the Formation of Em-ployer Brands – An Analysis of Selected Activities (Part One)

Erwin Eszler, Nicole Hochegger

Publication: Scientific journal › Journal article

Translated title of the contributionEmployer Branding in the Austrian Insurance Industry: Factors for the Formation of Em-ployer Brands – An Analysis of Selected Activities (Part One)
Original languageGerman (Austria)
Pages (from-to)37 - 39
JournalrisControl
Volume32
Issue number8
Publication statusPublished - 2011

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502009 Corporate finance
  • 502019 Marketing
  • 502026 Human resource management
  • 502052 Business administration

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