Employing Machine Learning for Capturing COVID-19 Consumer Sentiments from Six Countries: A Methodological Illustration

Publication: Scientific journal › Journal article › peer-review

Original language	English
Journal	International Marketing Review
Volume	40
Issue number	5
DOIs	https://doi.org/10.1108/IMR-06-2021-0194
Publication status	E-pub ahead of print - 2022

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@article{2884ac7c6efd4e36bc7e22e642a99f2b,

title = "Employing Machine Learning for Capturing COVID-19 Consumer Sentiments from Six Countries: A Methodological Illustration",

author = "Schlegelmilch, {Bodo B.} and Kirti Sharma and Sambbhav Garg",

year = "2022",

doi = "10.1108/IMR-06-2021-0194",

language = "English",

volume = "40",

journal = "International Marketing Review",

issn = "0265-1335",

publisher = "Emerald Group Publishing Ltd.",

number = "5",

}

TY - JOUR

T1 - Employing Machine Learning for Capturing COVID-19 Consumer Sentiments from Six Countries: A Methodological Illustration

AU - Schlegelmilch, Bodo B.

AU - Sharma, Kirti

AU - Garg, Sambbhav

PY - 2022

Y1 - 2022

U2 - 10.1108/IMR-06-2021-0194

DO - 10.1108/IMR-06-2021-0194

M3 - Journal article

SN - 0265-1335

VL - 40

JO - International Marketing Review

JF - International Marketing Review

IS - 5

ER -