Engaging Customers in Co-Production Processes: How Value Enhancing and Intensity Reducing Communication

Baris Pascal Güntürkün, Till Haumann, Laura-Marie Schons, Jan Wieseke

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	AMA Winter Marketing Educators' Conference 2014: Engaging Customers, AMA Educators Proceedings Volume 25
Editors	Gary Hunter, Tom Steenburgh
Place of Publication	Orlando, Florida, USA
Publisher	American Marketing Association
Pages	N-2 - N-4
Publication status	Published - 2014

Austrian Classification of Fields of Science and Technology (ÖFOS)

Güntürkün, Baris Pascal ; Haumann, Till ; Schons, Laura-Marie et al. / Engaging Customers in Co-Production Processes: How Value Enhancing and Intensity Reducing Communication. AMA Winter Marketing Educators' Conference 2014: Engaging Customers, AMA Educators Proceedings Volume 25. editor / Gary Hunter, Tom Steenburgh. Orlando, Florida, USA : American Marketing Association, 2014. pp. N-2 - N-4

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Güntürkün, BP, Haumann, T, Schons, L-M & Wieseke, J 2014, Engaging Customers in Co-Production Processes: How Value Enhancing and Intensity Reducing Communication. in Gary Hunter, Tom Steenburgh (ed.), AMA Winter Marketing Educators' Conference 2014: Engaging Customers, AMA Educators Proceedings Volume 25. American Marketing Association, Orlando, Florida, USA, pp. N-2 - N-4.

Engaging Customers in Co-Production Processes: How Value Enhancing and Intensity Reducing Communication. / Güntürkün, Baris Pascal; Haumann, Till; Schons, Laura-Marie et al.
AMA Winter Marketing Educators' Conference 2014: Engaging Customers, AMA Educators Proceedings Volume 25. ed. / Gary Hunter, Tom Steenburgh. Orlando, Florida, USA: American Marketing Association, 2014. p. N-2 - N-4.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

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AU - Schons, Laura-Marie

AU - Wieseke, Jan

PY - 2014

Y1 - 2014

M3 - Contribution to conference proceedings

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BT - AMA Winter Marketing Educators' Conference 2014: Engaging Customers, AMA Educators Proceedings Volume 25

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Güntürkün BP, Haumann T, Schons LM, Wieseke J. Engaging Customers in Co-Production Processes: How Value Enhancing and Intensity Reducing Communication. In Gary Hunter, Tom Steenburgh, editor, AMA Winter Marketing Educators' Conference 2014: Engaging Customers, AMA Educators Proceedings Volume 25. Orlando, Florida, USA: American Marketing Association. 2014. p. N-2 - N-4